Arnold A. De Pedro

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  Businesses are growing more aware of the need to understand and implement at least the basics of   search engine optimization (SEO) . But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot of experience knowing what SEO resources can be trusted, there’s also a lot of misinformation about SEO strategies and tactics. 1. Commit yourself to the   process.  SEO isn’t a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment. 2. Be patient.  SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online. 3. Ask a lot of questions when hiring an SEO company.  It’s your job to know what kind of tactics the company...

  There are more than 28 million small businesses in the United States, making up a whopping 99.7 percent of all U.S. businesses, according to the   Small Business Administration. When you consider some of the most popular reasons to start a business, including  having a unique business idea , designing a career that has the flexibility to grow with you, working toward financial independence, and investing in yourself — it’s no wonder that  small businesses  are everywhere. But not every small business is positioned for success. In fact, only about two-thirds of businesses with employees  survive at least two years , and about half survive five years. So you may be in for a real challenge when you decide to take the plunge, ditch your day job, and become a business owner. The stage is often set in the beginning, so making sure you follow all of the necessary steps when starting your business can set the foundation for success. Here are 10 steps that are req...

People have used  black seed oil  for its therapeutic benefits for thousands of years. Studies suggest that this oil may offer many health and cosmetic benefits, such as aiding weight loss, improving skin conditions, and even treating cancer and diabetes. In this article, we look at the science behind black seed oil’s benefits and explore the possible side effects and risks. What is black seed oil? Black seeds are also known as black caraway, black cumin, kalonji, and black onion seeds. They come from  Nigella sativa , a small plant with pale purple, blue, or white flowers that grows in Eastern Europe, Western Asia, and the Middle East. People have used the tiny black seeds of the fruits of  N. sativa  as a natural remedy for thousands of years. The seeds can also flavor curries, pickles, and bread in a similar way to cumin or oregano. The black seed oil contains thymoquinone, which is an antioxidant and anti-inflammatory compo...